New Stats On Blogging and Customer Acquisition

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A recent HubSpot report called “The State of Inbound Marketing” offers some enlightening stats about marketers and their blogs:

• Blogs and social media channels are generating real customers: 57% who use blogs reported that they acquired customers from leads generated directly from their blog.

• More and more businesses are blogging: Businesses are now in the minority if they do not blog. From 2009 to 2011 the percentage with a blog grew from 48% to 65%.

• Businesses are increasingly aware their blog is highly valuable: 85% rated their company blogs as “useful,” “important,” or “critical,” a whopping 27% rated their company blog as “critical” to their business.

And marketers are putting their money where their mouth is: (Read More)